Publication update 16: Do conservation scientists need to work harder to get their research noticed?

Hey folks, remember this publication update?

Does Social Media 'Like' Conservation?

In that article, we talked about how we shared a facebook post that featured a turtle being abused, reached around 63,000 people within a few hours of its posting. The moral of the story was that sensational news such as those on animal abuse appeared to garner more attention from the public than news on conservation issues.

That article was led by one of Rimba’s researchers, Lahiru Wijedasa. But that wasn’t the last word…

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Publication update 14: Does social media ‘like’ conservation?

Does Social Media 'Like' Conservation?

This publication is somewhat different from the rest. Spearheaded by Lahiru, it’s a short note on the role of social media, such as Facebook, in conservation messaging.

Many of you have been following us on our Facebook page (the blue Facebook widget tucked into the banner at the top of this site will take you there), which we set up 2 years ago to raise awareness and concern about biodiversity conservation. Over time, we noticed that certain posts got a lot more attention and ‘likes’ than others. When the viral attention received by one particular post we shared shocked even us, Lahiru decided to conduct a little experiment…

Read more about our results and conclusions below, which we submitted to The Scientist, and are now available online:

Wijedasa L.S., Aziz S.A., Campos-Arceiz A. and Clements G.R. 2013. Does Social Media “Like” Conservation? The Scientist. 8 April.